REQUIREMENTS
  • UI/UX design
YEAR
  • 2020
APPROACH

Growth driven design approach for ecommerce development

Growth driven design is a data focused approach to designing web projects based on user research and audience analysis to increase conversion rates and Return On Investment (ROI) and continuously improving upon it.

STAGE 1
  • Strategy
STAGE 2
  • UX/UI design
STAGE 3
  • Launch-pad
STAGE 4
  • Continuous improvement
PRODUCT DESIGN

Wireframes & prototypes

I designed clean and minimal prototypes to reduce the cognitive load on the user. I used white space & bold fonts to present one idea per screen.

Tools
  • Sketch
SCREENS DESIGNED
  • 100+
colors
Orang
Sky Blue
Brown
White
RESPONSIVE

Mobile friendly

I used several techniques to optimize Forvets’s platform in mobile devices. Although the content remained consistent, I changed the size of several touch controls and buttons to customize user’s experience in mobile devices.

TESTED ON
  • Multiple andriod & iOS devices
  • HD & retina displays
  • iPads & tablets
  • All major web browsers
WHAT I DID

A summary of my deliverables

I designed website, client portal and back office to monitor and manage transaction between client and users. My challenge was to create a simple and clean UI so that the site was easy to navigate, products were easily searchable, and the designs were consistent across all three vendors.

UX
  • Product summary
  • User personas
  • Jobs to be done scenarios
  • Information architecture
  • Wireframes
UI
  • 50+ screens
  • Clickable prototypes
  • Sketch assets
  • Style guide
FRONTEND
  • HTML, CSS, React JS
  • Responsive design
BACKEND
  • DNW
MORE WORK

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