REQUIREMENTS
  • UUI/UX design, Frontend, Admin panel development
YEAR
  • 2018
APPROACH

CX + UX approach with KIA’s design guidelines

I suggested CX + UX approach to KIA. Since KIA has a huge ecosystem of vehicles and services, it would be difficult to acquire and retain customers without CX and UX working hand in hand. I received design guidelines from KIA and I designed the website strictly based on it.

STAGE 1
  • Research
STAGE 2
  • Empathize
STAGE 3
  • Create
STAGE 4
  • Test
STAGE 5
  • Develop
PRODUCT DESIGN

Wireframes & prototypes

I thoroughly studied KIA’s design guidelines and put all the research together to deliver an omnichannel clickable screens that were ready to be developed.

Tools
  • Sketch
SCREENS DESIGNED
  • 100+
colors
Red
White
Black
Gray
Light Gray
RESPONSIVE

Mobile friendly

I created my own version of mobile designs because KIA’s responsive guidelines were outdated. I also added several micro-interactions that made more sense.

TESTED ON
  • Multiple andriod & iOS devices
  • HD & retina displays
  • iPads & tablets
  • All major web browsers
WHAT I DID

A summary of my deliverables

The management of KIA Motors understood the importance of CX. They wanted a product where CX and UX go hand in hand. But since they had an outdated design guidelines, I had to improvise and create a custom solution that would simplify a user’s journey. Here is the list of my deliverables.

UX
  • Product summary
  • User personas
  • Jobs to be done scenarios
  • Information architecture
  • Wireframes
UI
  • 100+ screens
  • Clickable prototypes
  • Sketch assets
  • Style guide
FRONTEND
  • HTML, CSS, React JS
BACKEND
  • Custom CMS in Laravel

Give me a challenge

Let’s talk about your ideas. Book a meeting with me at your
convenience and give me a challenge.